Blog

Ideas, insights, and process

Explore thoughtful reflections on web development, graphic design, brand identity, and creative craftsmanship. From technical breakdowns and process insights to industry thoughts, this journal captures the thinking behind the work. Written from Portsmouth, Hampshire — for clients, creatives, and curious minds alike.

Why Luxury Brands Need Fast Sites — Not Just Beautiful Ones

Why Luxury Brands Need Fast Sites — Not Just Beautiful Ones

A slow website kills trust — no matter how beautiful it looks. In luxury, speed is part of the experience. This article explores why fast, seamless performance is essential to perception, SEO, and sales — and how modern premium brands can’t afford to get it wrong.

Read more
What a Technical Director Looks for in a Mid-Level Developer (It’s Not What You Think) 👨‍💻✨

What a Technical Director Looks for in a Mid-Level Developer (It’s Not What You Think) 👨‍💻✨

Think being a great mid-level developer is all about clean code? Think again. Discover the 5 overlooked traits that truly define growth, leadership potential, and team impact in this actionable guide for developers ready to level up.

Read more
How to Optimise Your Website for Speed in 2025

How to Optimise Your Website for Speed in 2025

A slow site costs you more than traffic, it costs trust. Here’s how I fine-tuned my own site for speed and style in 2025, and how you can do the same.

Read more
The Essential Guide to Web Design Principles in 2025

The Essential Guide to Web Design Principles in 2025

In 2025, great web design is more than just looking good — it’s about clarity, speed, trust, and mobile-first usability. This guide breaks down the essential principles of modern web design, from responsive layouts to SEO-ready structure, helping you build a website that truly performs.

Read more